I'm setting here crunching numbers and I've got some serious concerns about Roku and the math for their Ad system.
I use a 3rd party ad service so Roku takes 30% of my inventory off the top, then back-fills any available inventory at a 60/40 split.
The issue I'm having relates to the 30% that they take off the top. I generally have an inventory of 6,000 impressions per day. If Roku takes 30% that's 1,800 impressions per day. If my 3rd party ad provider only provides 600 impressions, I've served 2400 ads but I'm only being paid for the 600 and see nothing of the 1800 that Roku takes.
After doing the math for Q3 and Q4 I made around 0.005 cents per impression and my costs are around 0.006 cents per impression. In short, I'm losing money because Roku takes 1800 without paying me a dime.
Can someone from RokuCo (or one of the other forum members) explain how this math works? Am I wrong? At this point I'm ready to go back to the subscription only model.