Guh, an ad supplier told me Roku Audience network is borderline scam. How can this be? Working on a third party option right now. Also, their ads are no longer showing at all.
I'm not sure "scam" is a good fit, although what I've been thru ($0 & zero email response) it might be an apt description. I mean, in the context of the 60/40 split & payout of $14/1000 CPM maybe it's a bit of a ripoff. But I don't think Roku had every intention of making this a scam of sorts.
IMHO I think they're just in over their heads. Trying to create an ad sales inventory from the ground up, selling a mix of TV (bigger channels) and essentially web (for smaller ads) is new to media buyers & agencies. I think it just hasn't gotten going as much as they wanted. Whatever it is they've really failed at communicating it to us. I would mind waiting an extra quarter or two, but keep us informed. Even just a forum post sticky with an update.
As Rovidx says the number is probably lower than I'm expecting, so is it worth battling & small claims over a few hundred?! On the flip side tho WTF, who's got my money?!
I dunno, frustrating. My fear of giving up is that I'll then NEVER get my RAF monies, and, while it isn't a lot, it's a nominal amount & I spent alot of time building my channel & far exceeded my standard scope & abilities (of coding/design) to get it done. Just the small reward is what I wanted.
I shut down all of my RAF supported channels. Lack of payments, when you do get paid the math is fishy, lack of answers and a general disregard for RokuCo dealing with the issues we've all been bitching about. It took them 90 days to finally pay me, and when I did get it, it was about half of what it should have been. Just not worth the headache.
I don't know what the issue is at headquarters, but they have their heads firmly planted in the sand.
Thanks. I guess it's time. I guess I'll reach out to an agency. I wonder if word got out about RAFs struggles, which explains why we both mentioned a while back we were contacted randomly by someone asking to handle our ad sales, or if a sales rep from Roku switched to a new firm & knew to reach out to Roku channel ops.