I think youre missing my point. I said that FF was a "fundamental" feature in response to the idea that a partial solution, only usable by a subset of the soundbridge user community would be a good, or acceptable idea. It would not. It would be a very bad idea, both in terms of design and in terms of the backlash from disenfranchised users who can`t adopt the feature due to their choice of setup. Thats why FF is fundamental - everyone was used to it on their CD players (which have been replaced by shiny new Soundbridges) and they all knew what it did. It skipped through portions of a track. Any track. Any track on the player. Roku can`t hope to live up to the expectation of what the vast majority of consumers understand FF to be.
For the sake of the discussion, lets say for a moment that Roku did implement a partial FF solution. To say that those existing consumers who could not adopt such a feature (because their config did not support it, or the feature did not meet their expectations) would just shrug their shoulders an say "oh well", simply because they are early adopters of technology is a little naive. They would be upset. And with some justification aswell. They paid the same money as all the other customers, so they expect to enjoy the same featureset.
And what of prospective new Soundbridge customers? Any partial implementation of FF would only serve to confuse them.
Imagine this:: If you were one of those users who had been pleading for FF to be implemented, then Roku suddenly announce its been deployed. Joy! But hang on, you then find out you can`t make use of it (or it didn`t meet your expectations). How would you react? I know that I would not be best pleased.
To try and sell the idea of FF only for use in podcasts is, in my opinion, a cop out. You either implement a feature that "just works" or you leave it well alone. I have some experience here - in my day job I`m an IT professional who has delivered software solutions to large companies for over a decade.
Remember that Roku is first and foremost a company that is here to make money by selling a quality product. They are only going to make decisions based on sound commercial sense. That means choosing to code enhancements which add value to the whole soundbridge range, and which appeal to the maximum possible number of consumers. Putting in peicemeal mods which drive a wedge between different sets of existing users, whilst serving to confuse prospective buyers would be just plain crazy. And Roku know that.
In my humble opinion, those who are asking "why can`t you put in FF" are only considering this from their own personal perspective, and not looking at the bigger picture.
Anyway. Enough Already. I`ll shut up now.