KlaasV wrote:One must be very naïve to believe that Roku even thinks about putting the features of a $199 Soundbridge into that cheap and nasty $99 video player.
Have a look at the Soundbridge forums to see how Roku complies to its announcements of upcoming features or deals with feature requests and bug reports of its customers.
This is just another one of Mr. Wood's marketing tricks to keep the interest up.
Regards
Klaas
Hi Klaas and AlanMC:
You bring in the question of whether or not Roku is sincere in claiming to want to know if this would be a good idea. I'm not much good at reading those tea leaves. My first question wasn't that. It was whether it is technologically possible. The answer seems to be clearly "yes". I think this includes that it could perform all functions presently performed by a soundbridge in a Home Theater system.
The next questions include whether or not some (not all) of us customers would want to see it, or think we would want to see it. (There is a difference between saying something on a forum board versus voting with our dollars were the product to hit the market). The questions also include whether Roku would want to meet any demand we expressed, whether they have the resources at this very demanding time, etc.
For what it's worth, I took the Roku rep's question at face value. I think they probably have had some internal discussions about this.
Lastly, as to canibalizing their own sales, one additional factor they also would want to look at is what the competition is doing and likely to be doing in the future. If one can get both audio and video on a TIVO or similar device (I'm not sure who is presently offering what) then customers would have a variety of options.
In the end, I will gladly admit that buying a separate DVP and a separate Soundbridge are still reasonable options, but I enjoy looking ahead, from both a tech and business analysis point of view, and I think some at Roku will recognize that even if they presently can rest on their laurels for a second, in the long run they will want to think through and consider all possible improvements even where it might mean overlapping products.