yotatruck9 wrote:That is very different than, say, Sony, who makes the TV but doesn't provide the content. The only thing the Roku box can do is receive Roku-provided content (from Roku)
I'd disagree with that. Roku does not provide any of the content on this device. The channels on your Roku box do not connect to Roku servers. The content is managed and delivered by the various providers (Netflix, Amazon, etc), not by Roku. Any content provider who wants to build a channel and put their content on the device can do so without Roku doing anything, provided the content is in a format compatible with the device.
I should also say that I do wholeheartedly agree that Roku is much more than just a hardware vendor. The box is a platform, a marriage of hardware and software, just like any other computer. The channels we build depend on Roku's firmware and the interface and playback features they choose to provide (or not provide) via the device.