My problem with your comments is that they seem to be almost universally negative and critical and not usually very constructive. Maybe I'm misreading you.
I don't think you are misreading my comments about the choice of advertising. I was being very critical because it's a blatant and silly ripoff. Constructive is relative. They could take it for what it is and realize it really is just a "me too" campaign and come up with something original. Or they could take it as mean-spirited and critical.
To be honest, when I saw the word "magical", my first reaction was that they could have used a better word. Magical implies something paranormal, mysterious, miraculous etc or in some instances emotionally moving......I know it can be used in other situations but in advertising, you want to choose your words so that they initially impact with full force and like I said, instead of absorbing the content of the ad, I was distracted by the use of the word magical.....
of course I didn't feel the need to go post about about it but regardless, poorly phrased or not, you do make a valid point LD. Perhaps it is just the antagonistic tone pervading your comments that generates such a poor reception of said comments.