So what happens when the economy turns around? I would suggest that those that trimmed or cut their cable over the course of the last year or so will restore their cable/satellite service if they are more comfortable/familiar with the service vice some OTT device/platform.
Once they get used to it they may well realize that paying $1000+ per year for cable just isn't a good value. I dropped cable the last time I moved, 10 years ago. The cable company at the time provided lousy service (channels would just disappear for days at a time!), the new house had an antenna, and I saw no reason to keep paying them. If you can't get OTA the calculus is probably different. But if you primarily want network TV for local news or occasional mind-numbing entertainment you'll probably find that the quality of the digital OTA signal exceeds that of cable, and you don't have to give cash to a bunch of greedy incompetents. It's not that I can't afford the cable, but I don't have any time right now that I'm sitting around with nothing to do. If I did spend the thousand bucks and get an extra 900 channels, when exactly would I watch them? The cable companies have been jacking the rates for decades, complacent in the reality that people will just keep spending the money out of habit. But it turns out, nobody actually needs
what they're pushing.
I think one of the things most in this forum continually overlook is the fact that most people are not savvy enough to setup and maintain their home network, their A/V setup and all the associated equipment and connections
My parents just got a new TV that streams netflix, and figured out how to set it up. Nothing to connect other than the wireless config, it's just built in. They've also dropped cable for the first time in more than 30 years, and are just thrilled with streaming. As I've said here before, the technology isn't to the point where it's easy to fix if it doesn't work, but in a whole lot of cases it is
just plug and play--and that's an increasing rather than decreasing trend.