I've never really cared for that particular retailer, and refuse to shop there. Out of respect for our mods, I won't get into the stereotypical clientelle or the policies of certain individual stores... but I hope this won't end up hurting Roku in the end. They are known for putting the choke-hold on their suppliers, demanding very high quantities at razor-thin margins. It is possible that R&D could suffer due to this low return as there may not be enough money to put too much into making our beloved box better. Also, Tech Support could end up being much much worse for the same reason, even if the RATE of user problems remains the same (let's assume for a moment the average Roku purchaser at WM has the same level of tech savvy as those of us who bought direct, more customers = more potential questions) if the profit margin isn't enough to cover hiring additional workers to handle the increased call load. That situation could lead to increased hold times and less attention by tech support agents.
I can't buy into this.
That's like saying we shouldn't build anymore new cars because people don't know how to fix them, and it cost the dealership money for repair guys.
Tech Support is part of the game just like car warranty service is.
Roku can always put in every WalMart a cardboard cut out of RokuShawnS holding a list of common solutions to typical problems.
Seriously putting your product out in as many stores as you can has always been a good sales idea.
More sales means more profit.
More profit means more money to spend on tech support, R&D, ShawnS secret early retirement fund, and whatever else goes into putting out these boxes.
I hope roku starts putting out these boxes everywhere. Would love them in Target, K-Mart, Dollar Store, CVS, any store and every store.