Netflix might have some potential with continuing dvd thing with blue ray
I was surprised that one Netflix mailer I received earlier in the week was advertising blu-ray.
Netflix Disc Mailer wrote:
Blu-Ray, the best way to enjoy movies at home!
* Stunning picture * Superior sound * Enhanced interactivity
What is Blu-ray?
Blu-ray is the next-generation high-definition format. Netflix has a growing library of Blu-ray movies.
According to http://feedfliks.com/blu-ray
, 21% of Netflix disc customers who are also feedfliks members have opted to include blu-rays in the Netflix subscription, which is an added cost. However, only 2% of the Netflix disc titles are available in blu-ray.
After doing some googling, I found an article
from September 2010 that list these household penetrations:
blu-ray penetration: 17% (i.e., 17% of households have at least one blu-ray payer)
DVD penetration: 95%
Like many have said, I also think the days of the disc are numbered. However, I think we are looking at a decade or two, not a a few years. For example, many areas of the United States still have to get beyond the third-word-country status when it comes to the Internet before downloading of movies is viable; and people still want to own their purchases, which means either disc or the widespread penetration of something that enforces DRM that the studios and consumers buy into.