Who exactly programs the MLB channel? Is it a developer at MLB? I'm just trying to figure out why more effort has not been put into making the Roku interface full-featured. It seems odd that MLB wouldn't want to invest in this, so am wondering if there is some odd techincal limitation inherent in the Roku system.
Channel creation is a give and take relationship. Roku works with content providers to give them the tools to create the channel as they wish, based on established branding schemes (Roku alone would never even hope to be able to reproduce something like a currently established branded scheme ... well, we could, but it would take a LOT of time and effort).
Roku also works closely with them to vet the channel to insure it works accurately, by providing beta testers in some instances, and also helps with debugging issues that sometimes creeps up due to a firmware version causing havoc with a channel's code, or vice versa. It's always an uphill battle, because with so many "official" channels, priorities have to sometimes be set. And although we're growing, we're still a very small company, all things considered (although I was surprised by the number of people at the last company meeting
Hope that helps a bit. Again, your feedback does make it into my weekly reports from time to time (if I recall correctly, this channel was featured in one last year).
C. Shawn Smith
PS - Did I just say last year
? Saturday will be my 1-year anniversary as a Roku Employee!
C. Shawn Smith
The Cosmos is all that is, and all that was, and ever will be. -- Carl Sagan