Or just hit play episode 6 when episode 5 is done and the menu comes up. It takes what, 2 seconds? Most of the time I stop the show when the credits come on anyway, saves time if you think about it. Watching the credits on a show doesn't do you any good but waste time and if you wanted continuous play, it would play all the credits first before playing the next episode. Waste of time, when you can just hit stop and then start the next one.
Let's say you have a 4 year old (I assume you don't), and that 4 year old is in the next room, the play room, that has a TV hooked up.. He's watching 8-10 minute cartoon episodes- like 10 of them, while he plays.. You're saying it's just as easy to stop every 8-10 minutes, pick up the remote, navigate to the next episode, and select it? Yes it's EASY, but it's a pain the butt, and a continuous play makes sense in a case like this. CD's have it, DVD changers have it, the Roku could have it easily, as well.
Yeah, I got some Rokus.