I guess it's no different than having 5 different video stores in your neighborhood to choose from.
But it seems pricing and selection for these "premium rental" channels is the same, the selection is very, very similar.
When I used to go to the video store, there were never more than one or two in the same neighborhood.. And if there were more, competition would weed out the weakest store.. The same will happen with these newcomers too, unless they do something to set themselves apart from the "tried and true" services like Amazon and Vudu..I do think more premium rental services will put more pressure on Netflix to possibly add premium per-movie rentals.
Yeah, I got some Rokus.