In the Nov. 23 press release it says:
"Existing customers who do not want to wait for their Roku player to update automatically can manually update their Roku player immediately. Detailed instructions can be found under the Roku Channel Store tab at http://www.roku.com/support/faqs.
I see nothing in that FAQ page about this and when I look at my Roku account page I see this:
"Thank you for creating a Roku account. Unfortunately we have not released the Roku Channel Store software upgrade for your Roku player. We will let you know as soon as it is available so you can link your Roku player to your Roku account. We apologize for the inconvenience."