I guess my point is that I don't have any real reason to upgrade until my box breaks so Roku is not getting any money from me on a consistent basis. However, if there was an upgrade program, I would be upgrading all the time and that would be supplying Roku with additional money that they would not normally get from me. And I do think they could take these used boxed, implement an inspection and refurbish program and then sell them to other folks who also might not normally pick up one of the units at a normal price.
I guess what would prevent this from working in Roku's benefit is in the profit margins for the hardware were really, really low already.
So Roku sells you a $79 Roku for $49 (with your tradein), sells the old Roku for $30.. You got a Roku for $49, they had to sell your Roku (more labor), and ended up only making at most, the same as if you just paid the original $79. They would have to set up a refurbishing department for these older units, and that would cost them bucks.. It just wouldn't work for them, for such a low-priced item.
Nobody offered a trade-in program for going from VHS to DVD, or DVD to Blu-ray, or CRT to LCD.. It's just not a good idea.
Here's just a thought.. Seeing as how the original firmware is still going to receive updates and still work just like the Roku 2 does, don't upgrade unless you add another box to your house's TV's. I'd wait for Roku3 before making the jump if you're happy with "Roku1", unless you need the gaming. That way you spend NO money.
Yeah, I got some Rokus.