Roku really screwed up this time by recycling a name that existed before the Roku 3. Though the Roku 1 was never actually a product name, the Roku 2 was. I believe it was released in 2010. To release a Roku 2 in late 2013 is just very confusing, especially when people are looking on the second-hand market, such as Amazon or eBay.
Over the years Roku has shown that they are a very intelligent but not a very smart company. This is just the latest instance were they got something very basic very wrong.
Don't get me wrong I like Roku and, for the most part, dealing with them is both easy and fun. However several times in the past they get a wrong headed thought and just will not let it go. To name one there was the dropping of component output and the, more importunately, decision(s) that caused them to drop simultaneous HDMI and regular video output making it harder for those of us with lower resolution secondary displays to utilize both displays from one Roku.
And then there are several decisions that were made on the behavior of the new interface. And there are many others where once a decision was made they would never admit that any decision they made was in any way a mistake always falling back on platitudes like "That is the recommendation we had from our testing group" making it seem like that group was more knowledgeable than a group of long time users and also showing a complete lack of independent thought on their part.
This arrogance has continued through the recent naming fiasco.
I love my Roku and the company is about my favorite but they can, at times, be so stubborn as to block out any opinions that conflict with the first decisions made in early meetings.
Then again, sometimes, Roku brings to mind the saying: "Those people who think they know everything are a great annoyance to those of us who do."
― Isaac Asimov